Jeremy Clarkson opines thus in The Sunday Times:
". . . the worst word. The worst noise. The screech
of Flo-Jo’s fingernails down the biggest blackboard in the world, the
squeak of polystyrene on polystyrene, the cry of a baby when you’re
hungover, is ‘beverage’."
It’s a fun article, but I am forced to disagree: having spent far too long in the technology industry (in one capacity or another, I must say that if anyone ever comes up to me at a party and tells me about a new technology "solution", I’m going to beat them to death with my shoe. I hear that word and I see red. An urge to kill rises, and one day I’m not going to be able to control myself. Software (and many kinds of hardware) is not a solution . . . more often than not, it’s the problem that requires the solution. So while I respect Mr. Clarkson’s opinion, I think the worst words are invariably buzzwords. They’re great ad copy but they rob real words of any meaning they contained.
Well. I’m glad I got that out in the open. It’s Friday. Time to drink. (59 minutes and counting …)